Latest News

09 Dec, 2019

Christmas gift ideas for young cyclists


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02 Dec, 2019

Christmas gifts for road cyclists


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24 Nov, 2019

Orbea - A bike for all seasons


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Gain the advantage with Orbea

Gain the advantage with Orbea

Orbea’s heritage is built on competitive road cycling. The 1980s saw them take the road scene by storm, culminating with victory in the 1985 Vuelta a España for a young Pedro Delgado, riding for the Gin MG-Orbea team. Today Orbea make bikes of all types for riders all around the world. Read More

Keep on riding through he winter

Keep on riding through he winter

Why?’. Why bother? Why not just call it all off and go to the pub? Well, you know as well as us that it’s just what we do – riding our bikes, not going down the pub… We love our bikes, we love getting out and riding them and we love the challenges that come with it. Here are our pearls of wisdom on winter riding, motivation and, most of all, enjoying it. Read More

Go Gravel with the Bike Factory

Go Gravel with the Bike Factory

Alongside our extensive range of sturdy mountain bikes, e-bikes, capable commuters, kids’ bikes and sleek road machines, there’s a new breed of bike in town. Gravel bikes have taken the world by storm, machines designed to take your cycling adventures into a whole new world. Read More

Raleigh Burner - Return of the legend

Raleigh Burner - Return of the legend

Raleigh has been releasing special edition models of their Burner over the last few years. There is something really exciting about putting one in our window here at the Bike Factory – a guaranteed head-turner, a Burner pulls in loads of people who just want to see it, to rekindle that flame and ride one again. So we’re not ashamed to admit that the release of the Super Tuff Burner, the best-selling model from 1983, has got us all pretty excited. Read More

Let Trek power your ride

Let Trek power your ride

Trek make some truly incredible bikes. Based out of Wisconsin, they’ve been at the forefront of bicycle technology for years, turning out machines designed for travel, adventure and freedom. For them, Trek isn’t just a name, it’s a summation of their values. Read More

Keep Riding Through the Rain

Keep Riding Through the Rain

Bleeeugh! Is that a word? It’s one we’ve been hearing a lot recently as ride after ride turns into a rain-soaked adventure. One after another, folks have been stepping into the shop and exclaiming, “Bleeeugh…!”. Read More

Pinarello Demo Day

Pinarello Demo Day

Italian brand Pinarello is not unknown on these shores. Heck, their bikes have taken Team Ineos, formerly Team Sky, to more Grand Tour podiums than any other over the past decade. But did you know they’ve been winning big races for years since steel frames and downtube shifters were de rigueur? We’re holding a Pinarello demo day on Saturday 12 October where you’ll be able to check out and ride some of their beautiful bikes. Read More

Turbo Charge your off season

Turbo Charge your off season

Here at The Bike Factory we’ve got all you need to keep the wheels turning even if it’s biblical outside. Our range of turbo trainers are exactly what you need to maintain your fitness through the off-season while staying well away from those pesky puddles. Read More

Don't Hold Back

Don't Hold Back

You love biking, right? We love biking too. There really isn’t anything that can match that feeling of freedom and fun that the right bike delivers. Wherever you prefer to ride, a bike designed with you in mind gives you wings. Read More

The Trek Supercaliber - A new breed of XC race bike

The Trek Supercaliber - A new breed of XC race bike

​If you’ve watched any of the UCI Mountain Bike World Cup series this year you might have spotted the Trek Factory Racing team riding on a full-suss XC whip with a hidden rear suspension. Trek have kept their secret weapon from prying eyes, letting the bike do the talking as the team stormed to podium after podium. Read More

2020 Levo hits the store

2020 Levo hits the store

​We’re extremely excited about the fact the Turbo Levo is back for another year of awesome trail-slaying enjoyment, and there have been a few tweaks to the 2020 models that will upgrade that experience one step further. ​ Read More

Vamos! It's the Vuelta!!

Vamos! It's the Vuelta!!

While here in the UK we’re dawdling towards the first days of autumn, over in deepest Spain the pros are still racing beneath the sweltering summer sun. The Vuelta a España, the third and final Grand Tour of the year, has just kicked off and already it’s shaping up to be as exciting as the Giro d’Italia and a truly epic Tour de France. Read More

The new Trek Fuel EX

The new Trek Fuel EX

2001 was also the year Trek first brought out the Fuel EX. Since then it’s constantly evolved to sit firmly in the sweet spot between their cross-country model, the Top Fuel, and the more enduro-focussed Remedy and Slash. With the release of the 2020 Trek Fuel EX the American brand has given it a complete makeover, creating a bike that will appeal to a huge variety of riders with a broad range of options and features. If you want one bike that does it all, pick this one. Read More

The Specialized Creo - The future starts now

The Specialized Creo - The future starts now

Specialized, those California-based bike gurus, have now turned their electric-charged attention to the world of road bikes and produced the Turbo Creo SL. An e-bike that combines their race-winning heritage with the latest technology, it’s a mighty cocktail of low weight, power, range and connectivity that looks set to turn the world on its head. Read More

Full suspension alternatives

Full suspension alternatives

Gone are the days when riding a hardtail meant that you were exclusively an XC rider. Hardtails have gone through a revival in the past few years and are now the bike of choice for many mountain bikers. Riding a bike without rear suspension can improve your riding while also giving you a machine that’s easier, and cheaper, to maintain. Read More

The Race to Paris

The Race to Paris

The final stage of this year’s Tour de France takes place on July 28th and as always, finishes with a momentous sprint down the Champs-Élysées. After a gruelling and punishing race of mountains, time trials and categorised climbs, the riders can’t wait to get to the finish line in Paris. This iconic stage has seen sprinters like Mark Cavendish and Eddie Merckx establish themselves as cycling greats. The final stage of the Tour de France is also a showcase of some of the finest bikes, equipment and clothing in the industry. Read More

Get dirty with Deity

Get dirty with Deity

When it comes to shredding trails speed isn’t everything, it’s about looking damn good too. Deity’s super slick and performance orientated components allow you to max out on both of those things, giving you the edge you’ve always needed to crush the off-road competition and look mighty fine while doing so. Read More

Summer Essentials

Summer Essentials

The Tour de France has taken over our TV screens, the sun is blazing and the holidays are fast approaching – summer is officially here. If you’re anything like us then you probably already have a number of two-wheeled adventures planned for the upcoming weeks, counting down the seconds until it’s finally time to get out there and spend long, lazy days riding under a glorious summer sun. Read More

​Introducing the new Trek Crockett

​Introducing the new Trek Crockett

Trek’s new Crockett is more than just a cyclocross bike. It’s a bike that can do it all, win ’cross races on the weekend and then rule the urban jungle midweek. But what is it about this new model that makes it so adept on both the tarmac and the mud? Let’s find out… Read More

Commute in style with the new Raleigh Array

Commute in style with the new Raleigh Array

​When we think of commuting to work we think of cold, wet Monday mornings, made worse by busy traffic, arrogant drivers and the prospect of a long shift at work. Cycling shouldn’t make you feel this way, we need to take the commute back into our own hands and make it fun again! One of the best ways to do just that is with the new Raleigh Array, one of the most stylish e-commuters out there… Read More

Gifts for Dad this Fathers day

Gifts for Dad this Fathers day

Father’s Day is that one day in the year when we get the chance to say ‘Dad? Thanks.” For all the support, the fun, the help and the laughs. We’ve got a few ideas on how to say it, but don’t worry – these treats are for everyone. Read More

How to sprint like a pro

How to sprint like a pro

Sprinting is a vital skill for cyclists at all levels, but it’s not as simple as it might seem. Winning bunch sprints and hitting top speeds on two wheels isn’t all about pure power and your physical ability to turn the pedals quickly, it’s also down to mastering things like positioning, timing and tactics. Read More

Get the edge with a GPS computer

Get the edge with a GPS computer

When it comes to bike computers there are two names that dominate the game. Garmin and, more recently, Wahoo have become the go-to brands for handlebar mounted GPS computers, and with good reason. They both offer us a huge range of data, simply displayed and easily customisable. They also allow us to plot, upload and follow routes, putting an end to the stop-start rigmarole of checking the map every five minutes. Read More

Brompton: Small is beautiful

Brompton: Small is beautiful

Brompton, proudly based in London since 1975, are the market leader, and with good reason. They have always had one intention: to increase your sense of independence and freedom, no matter how crowded your life. They’re ingeniously designed and surprisingly rewarding to ride. Read More

The new Lapierre eZesty

The new Lapierre eZesty

French brand Lapierre have been at the forefront of the MTB game for years, so it’s no surprise that they’re leading the e-MTB charge. With the incredible new e-Zesty they’ve created a versatile bike with the responsiveness of an all-mountain machine, but with that little extra power that can make the difference between a good ride and a great one. Read More