Founded in 1912 as Marstons on Bridge Street, our roots go back over 100 years. In 1937, Marstons become the recipient of a silver plaque for 25 years of unbroken service with Raleigh Industries Limited. In the 1960s the company became Davies Brothers and moved to Cuppin Street. The business grew from strength to strength providing specialist bikes to everyone, from competitive racers to club riders. In the early 1990s the business passed onto the next generation and the decision was made the trade under the name of The Bike Factory.
The Bike Factory proudly celebrated it's 100th birthday in 2012, the year which saw Great Britain take home 8 Olympic gold medals and top the cycling medal table.
Our staff are all passionate about bikes and many are, or have been, competitive cyclists themselves. Each staff member understands the specific needs of the rider and are absolutely uncompromising about customer service and providing a good retail experience. We pride ourselves on making all customers feel equally welcome, whether they be life-long enthusiasts or complete novices, Category 1 road racers or recreational mountain bikers.
Each bike sold at The Bike Factory is assembled and checked with care by Cytech-qualified mechanics, prior to the customer taking delivery. Our Service department is one of the best in the country and has been awarded a certificate by the ACT to congratulate the team on the quality of the workshop. We are proud to be an authorised service centre for Bosch, Shimano, Yamaha and Specialized electric bike systems, amongst others.
The Bike Factory are official stockists for a huge range of brands, including Specialized, Trek, Brompton, Orbea and Raleigh. In the showroom we offer a huge selection of city bikes, mountain bikes, road bikes and kids' bikes. We also stock a range of parts and accessories from brands such as Shimano, Campagnolo, SRAM, Hope, Bontrager and DMR alongside clothing from ASSOS, Altura, Specialized and others.
As an integral part of the North West cycling community, we are the current sponsor of Birkenhead North Cycling Club and are heavily involved with local Triathlons and other events.
Holiday opening hours may vary.
