Pinarello Demo Day

Pinarello Demo Day

Pinarello Demo Day

Register for the day here

Italian brand Pinarello is not unknown on these shores. Heck, their bikes have taken Team Ineos, formerly Team Sky, to more Grand Tour podiums than any other over the past decade. But did you know they’ve been winning big races for years, since steel frames and downtube shifters were de rigueur?

We’re holding a Pinarello demo day on Saturday 12 October where you’ll be able to check out and ride some of their beautiful bikes.

Dogma F10

Since 2010, when they entered into a sponsorship deal with Team Sky, Pinarello’s road bikes have been at the front of many of the world’s biggest races. The Dogma has been their chosen ride all that time for good reason, combining legendary handling with aerodynamics and a stiff frame to give a ride unlike any other road bike out there.

The F10 is the result of Pinarello’s endless search for perfection, one generation up from the F8, the bike used by Chris Froome to win the 2016 Tour de France. Its latest incarnation is the Dogma F12, ridden in July by Egan Bernal to become the youngest Tour winner in over 100 years. To say this bike is world-class is something of an understatement.

One thing you’ll notice when watching the likes of Geraint Thomas and Froomey is that they ride the same bike day after day. Whether zipping along through the flat stages, joining Luke Rowe for some epic peloton-shredding crosswind action or flying up Alpe d’Huez, the Dogma is the one they reach for every day.

The Dogma is the bike for all conditions, and we’ll have the F10 available on the demo day for you to see what we mean. The F12 is in stock too, so if you feel like channelling your inner Wiggo and chasing these guys over the French Alps, come and have a go.


Success comes at a price, as you can see, and Pinarello realise not everyone can match Team Ineos in the budget department. A few decades ago the Prince was Pinarello’s premium road bike, and after some time away it’s now made a welcome return. It makes use of slightly less space-aged levels of carbon than the Dogma, and at less eye-wincing prices, making the beautiful Pinarello ride available to a wider audience.

To look at, you’d be hard-pressed to tell the difference between the Dogma and the Prince. And, more importantly, both have the same ride qualities – smooth, nimble, responsive and lightweight. Sling your leg over a Prince Disc on the demo day and see what you reckon.


We recently noticed US cyclocross superstar Jeremy Powers on his Pinarello Grevil while looking back at the roots of gravel riding. Jeremy knows a thing or two about riding off the beaten track, and like him we’ve found the Grevil to be more capable than most when the gravel lanes and canal towpaths are calling.

Wherever you want to explore, the Grevil is up to the task. This thing flies on or off-road, the carbon frame and 42mm tyres soaking up the bumps on everything from potholed tarmac to testing singletrack.

Gravel bikes are hugely popular right now, super-versatile whips that you can use on the commute, on the Saturday adventure and the Sunday club run. We love riding the Grevil and we’re predicting this bike will be the most popular one come demo day. Make sure you get in early to check out how much fun it is.


Last, but most certainly not least, you can try out Pinarello’s Nytro to see what the e-bike fuss is all about. An electric bike opens up your riding, allowing you to ride further and explore more than ever before. The Nytro combines the legendary ride quality of a Pinarello road bike with bang-up-the-minute tech, showing off just how good e-bikes can be.

All the demo bikes are available between 9.30am and 4pm. So, remember your ID and your helmet, and we’ll see you on the 12th.

Register for the day here

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