The pros are pampered, they’ve got a nice tour bus, mechanics to look after any squeaks or worn components, and at the end of a hard ride they’ve got a chef who’s nutritionally qualified to come up with some tasty food to make sure they perform well. The truth is that they deserve to be pampered, they need to be able to concentrate on one thing, and one thing only: riding hard. We’re a lot less fortunate... Read More
We hear a lot about enduro, but what exactly is it? It’s a term which people use to describe their riding style a lot, but have they ever been near an enduro race? In short Enduro is a race which has the emphasis on racing downhill, gravity assisted, but with short sections of uphill to separate the men from the boys, or those with good cardio, from those with none. Read More
Super sale prices on Pinarello road bikes at The Bike Factory. £1000's to be saved off Pinarello bicycles. Read More
We've put our very best offers in one place for you Read More
Our brand new ‘Lactate threshold testing facility’ offers the absolute latest in sports science technology, giving our clients access to cutting edge data and training plans. Read More
​​After the success of last years Black Friday event, we're going for a bigger and better event this year. Read More
10% Deposit and you can reserve your bike for Christmas. Make sure you don't miss out on the bike you want. Read More
Both Trek and Specialized have jumped onboard with the plus size wheel/tyre standards for mountain bikes. The new standards use the now familiar circumferences of 29 inches and 27.5 inches, but expand beyond the maximum 2.5 inch width of the tyres. Read More
