This one’s for the speed freaks. Say hello to the world’s fastest race lube – Ludicrous AF!

This badass bottle of liquid magic has been in the works with our lab boffins for over three years. The result is a category-leading piece of exceptional science that delivers unrivalled performance through cutting-edge research and innovation.

It’s the F1 car of bike lubes – stripped back to the bare essentials. That means no colouring, no fragrance, no additional corrosion inhibitor, just a unique blend of environmentally friendly raw ingredients designed to minimise chain friction and wear, while maximising performance in all conditions. This all means one thing – RAW SPEED!

Developed in secret alongside pro-cycling powerhouses INEOS Grenadiers, EF Education-NIPPO and Bahrain McLaren, Ludicrous AF takes drivetrain performance to a whole new level. Perfected throughout the 2020 Grand Tour season, with multiple podiums and an overall win at the Giro d’Italia, you simply won’t find a faster lube on race day!

• Super stable in all temperatures (unlike waxes)
• Ultra-low coefficient of friction
• Provides the ultimate performance in both wet and damp or dry and dusty conditions
• Outperforms competitor chain lubes and waxes
• Great wear characteristics for incredible durability
• Incredible durability
• Works in temperatures down to -20°C
• Low noise formulation